Privacy Policy - UpDown Real Estate Properties

🏛️ Official Legal Entity & Platform Ownership

This Privacy Policy applies to the UpDown Real Estate Properties platform, mobile application, and website located at updownestate.com, which are exclusively owned, maintained, and operated by Aythihya Hair Care Products ("Company", "we", "us", or "our").

1. Introduction

UpDown Real Estate Properties, operated by Aythihya Hair Care Products, is committed to safeguarding your privacy and ensuring the highest standards of data security. This document details our policies regarding the collection, use, and disclosure of personal data when you interact with our real estate discovery platform, website, and mobile applications.

2. Information We Collect

When using UpDown Real Estate Properties, we may collect the following categories of information:

Account & Contact Information: Name, mobile phone number, email address, and user type (Buyer, Owner, Broker, Builder).
WhatsApp Communication Data: Mobile verification tokens, contact identifiers, and messaging timestamps when using 1-tap WhatsApp authentication or support.
Property Listing Information: Property location, address, geographical coordinates, images, video walkthroughs, pricing, and specifications provided by posting users.
Device & Usage Data: Device model, OS version, IP address, and app activity to ensure optimal platform functionality and prevent fraudulent listings.

3. How We Use Your Information

We utilize the collected information for the following legitimate business purposes:

To authenticate user accounts and secure logins via SMS and WhatsApp verification.
To publish, display, and promote property listings to prospective buyers and tenants.
To enable direct and secure communication between verified buyers, owners, and registered consultants.
To process customer support requests and provide technical assistance.
To comply with statutory legal requirements and maintain platform integrity.

4. Third-Party Integrations & WhatsApp Business Platform

Our platform integrates with Meta Platforms, Inc. via the WhatsApp Business Platform API to provide real-time notification alerts, automated OTP verifications, and customer communication services under the registered business profile of Aythihya Hair Care Products (Display Name: UpDown Real Estate Properties). All WhatsApp communications adhere strictly to Meta's WhatsApp Business Messaging Policy and Data Privacy Guidelines.

5. Data Security & Storage

We employ industry-standard encryption protocols (SSL/TLS, JWT security, encrypted databases) to safeguard your personal data from unauthorized access, alteration, or disclosure.

6. Contact & Grievance Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our official privacy team:

Operating Entity: Aythihya Hair Care Products
Platform Name: UpDown Real Estate Properties
Official Website: https://updownestate.com
Email: support@updownestate.com
Location: Bangalore, Karnataka, India